Cloud computing marketing can be deceiving. When you see an image of the cloud, it’s often a happy, bubbly, white puffball floating delightfully in front of a blue sky background. Its presence is both calming and reassuring, which makes you believe that anything is possible. Security would never be an issue, right? Ask one of […]

Digital literacy is all about mastering essential computer skills like navigating search engines and word processors. But one of the most crucial you need to learn is Excel. Check out these tips to be an Excel master. Pie and Sunburst Charts Everyone knows that bombarding stakeholders with endless numbers and decimal points is the wrong […]

According to Statcounter’s June 2018 web browser usage report, Google Chrome accounts for nearly 60 percent of worldwide market share. Yet despite this whopping account, only a few business users employ any of the productivity-boosting extensions offered in Chrome’s web store. Read on to find out if one of our favorite extensions could solve your […]

Microsoft recently announced that Office 365 apps, including Excel, Outlook, PowerPoint, and Word will be going through a design overhaul to boost productivity of their subscribers. They plan on releasing new features in the next few months. Check out what they have in store. Simplified ribbon The biggest update is with the ribbon, which is […]

Regardless of your best office IT strategies, it’s nearly impossible to thwart every type of cyberattack. And when they do happen, most businesses depend primarily on their internal resources and personnel. On the other hand, some organizations have realized the risks and complexities involved and have sought external support from leading industry specialists. Here are […]

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being. Potential outcome for Facebook […]

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage. Identify […]

Businesses that store and process large volumes of data need a highly organized storage and backup system. Although there are various ways to do this — like keeping them on multiple devices or putting them on external hard drives and memory cards — these are not very efficient and can also be misplaced. Google’s new […]

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According […]

With more and more social media platforms popping up all the time, it can be tough to keep track of social media policies and assess their effectiveness. However, if you fail to review them annually, your employees might get so obsessed with what’s trending on Twitter that they miss their deadlines. That would impact productivity […]