Data is the lifeblood of organizations, and business intelligence (BI) acts as the circulatory system, ensuring the smooth flow and utilization of this vital resource. By integrating data from various sources, such as internal databases, customer interactions, and external market data, organizations can gain a comprehensive view of their operations and make informed decisions. What […]
Harnessing the potential of business intelligence
BI is for small businesses too
Business Intelligence (BI) has conventionally been limited to big business; only they can afford pricey experts with specialist knowledge who can leverage BI’s value. But the rise of self-service BI tools has leveled the playing field, allowing small- and medium-sized businesses (SMBs) to get in on the game too. And with SMBs now producing far […]
Why BI is for everyone
If you’ve managed to convince yourself that only large enterprises have the money to take advantage of Business Intelligence (BI), it’s time to think again. While it’s true that in the past you needed the help of pricey specialists to really delve into BI, these days a range of self-service tools mean that small- and […]